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Apple Inc.

Web site: http://www.apple.com
Company Information:
Apple Inc. is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely-related software products. Headquartered in Cupertino, California, Apple develops, sells, and supports a series of personal computers, portable media players, computer software, and computer hardware accessories; Apple is also currently involved in the creation of new technology concepts, such as the iPhone, Apple TV, and many features of its new, upcoming operating system, Mac OS X "Leopard". Apple also operates an online store for hardware and software purchases, as well as the iTunes Store, a comprehensive offering of digital downloadable music, audiobooks, games, music videos, TV shows, and movies. The company's best-known hardware products include the Macintosh line of personal computers and related peripherals, the iPod line of portable media players, and the iPhone. Apple's best known software products include the Mac OS operating system and the iLife software suite, a bundle of integrated amateur creative software products. (Both Mac OS and iLife are included on all Macs sold.) Additionally, Apple is also a major provider of professional (as well as "prosumer") audio- and film-industry software products. Apple's professional and "prosumer" applications, which run primarily on Mac computers, include Final Cut Pro, Logic Pro, Final Cut Studio, and related industry tools. Apple had worldwide annual sales in its fiscal year 2006 (ending September 30, 2006) of US$19.3 billion. The company, incorporated January 3, 1977,was known as "Apple Computer, Inc." for its first 30 years. On January 9, 2007, the company dropped "Computer" from its corporate name to reflect that Apple, once best known for its computer products, now offers a broader array of consumer electronics products. The name change followed Apple's announcement of its new iPhone smartphone and Apple TV digital video system and is representative of the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple also operates 183 (as of June 2007) retail stores in the United States, the United Kingdom, Japan, Canada, and Italy. The stores carry most of Apple's products as well as many third-party products and offer on-site support and repair for Apple hardware and software. Apple employs over 20,000 permanent and temporary workers worldwide. For a variety of reasons, ranging from its philosophy of comprehensive aesthetic design to its countercultural, even indie roots, as well as their advertising campaigns, Apple has engendered a distinct reputation in the consumer electronics industry and has cultivated a customer base that is unusually devoted to the company and its brand.
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